Growth Analytics & Competitive Intelligence Intern (Training Program)
What this internship is
A training-focused internship where you learn how to apply data, systems thinking, and experimentation to growth and go-to-market analysis. You will complete practice-based projects and simulations that produce a portfolio of analytical artifacts (funnels, experiment plans, competitive datasets).
What you’ll learn (outcomes)
- Build a trial funnel model (activation → time-to-value → conversion) using structured data
- Convert qualitative market research into structured datasets and insights
- Design experiments (hypothesis, metrics, success criteria, instrumentation plan)
- Apply basic analytics (cohorting, conversion rates, drop-off analysis) to sample data
- Draft messaging frameworks as systems outputs (simulated, not executed independently)
Training activities (what you’ll do)
- Competitive Intelligence as Data (primary): create a competitor dataset (pricing, features, positioning, pros/cons) in Google Sheets
- Feature taxonomy + scoring rubric: define a taxonomy and scoring approach (where each solution wins/loses)
- Weekly competitive change log: learning exercise to track updates and summarize implications
- Funnel analytics practice projects: review sample journeys (provided) and propose improvements
- Experiment design: propose 2 experiments/week (hypothesis + metric plan + measurement approach)
- Copy variants: draft onboarding email sequence variants (not sent without review)
- Conversion knowledge assets: draft FAQ copy from a “user objections → answers” knowledge map
- Portfolio artifacts: mini-demo talk tracks + objection-handling scripts
- Lead magnet concepts: draft 1–2 concepts (e.g., “missed-call calculator”) with inputs/outputs defined
Clear boundaries
- No independent outreach to real prospects/customers
- No ownership of revenue KPIs (e.g., “book X demos/week”)
- No direct selling quotas
- Any real-world usage of your drafts is optional and only after heavy supervision and revision
How you’ll be evaluated
- Quality/clarity of competitor dataset + insights
- Quality of experiment designs (hypothesis, metrics, instrumentation)
- Strength of analytical thinking + iteration speed
- Consistency: weekly deliverables, feedback incorporation, improvement
Requirements
- Student in CS/IS/Analytics (or equivalent), or strong interest
- Comfortable with spreadsheets + basic metrics
- Strong written English and structured thinking
AI usage policy (allowed + expected)
- You may use AI tools (ChatGPT, Claude, etc.) to brainstorm, outline, rewrite, and generate draft artifacts
- You must verify claims and avoid inventing competitor facts
- You must keep a short “AI usage note” for each deliverable (tool + what it helped with)
- You must not paste confidential/internal data into public AI tools
What you’ll get
- Portfolio: competitor dataset, scoring rubric, funnel experiment plans, copy variants
- Mentorship + weekly feedback
- Potential paid extension if a paid role becomes available